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SUNKIST NAME APPEARS ON FRUIT
From the book
HERITAGE OF GOLD The First 100 Years of Sunkist Growers Inc. 1893-1993


In a revolutionary step, the Exchange announced in November 1926 that the new season would commence with the name SUNKIST being stamped directly on its oranges, bypassing the paper tissues that had traditionally wrapped the fruit. Under the new system, oranges would pass through one of the electrical marking machines, which would be placed at the end of the grader. Fruit of all sizes would receive the indelible Sunkist brand and go on to the sizers and packing bins. The eight-run machine could mark two carloads of some 200,000 individual oranges as a normal day's work, at a cost of less than one cent per box.


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